EMbedDING

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A recent trend that I have noticed involves the embedding and reuse of letters in TV titles. This is a very effective graphic technique, which might be placed in the category of an city state, which is integral to the identity of a region, yet is able to operate independently of it. Imagine the south of France without Monaco, or perhaps more appropriately Rome without Vatican City. In the same way as these TV titles provide short hand reminders of their function, these places are integral the proper reading of an urban fabric. If anything, this post is an argument for landmarks in a city, places of meaning, the post card image: symbols in and of themselves, though necessary instruments in the broader definition of their context.

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